Brands
22 brands across 41 products. Most are here for one or two things, because a brand being good is not a reason to carry eight of its products.
In the catalogue
- Aestura — barrier care, the clinical end of body (1 product)
- Anua — heartleaf, for skin that reacts (4 products)
- AXIS-Y — 1 product
- Banila Co — 1 product
- Beauty of Joseon — sunscreen and gentle tone work · read why (4 products)
- Biodance — one mask, for occasions (1 product)
- COSRX — the plain, reliable end of the shelf · read why (3 products)
- d'Alba — 1 product
- Dr.G — 1 product
- Haruharu Wonder — 1 product
- I'm From — 2 products
- Isntree — hydration, in large bottles (2 products)
- Medicube — 2 products
- mixsoon — 1 product
- Numbuzin — 1 product
- Purito Seoul — 1 product
- Pyunkang Yul — short ingredient lists (2 products)
- Round Lab — fragrance-free, deliberately unambitious (4 products)
- SKIN1004 — centella, single-ingredient routines (4 products)
- Tocobo — 1 product
- Torriden — hydration, and nothing else · read why (2 products)
- VT Cosmetics — 1 product
Where a brand has a note, it is because we have written about why we carry it. Where it does not, we have not written that piece yet — and we would rather leave the line blank than invent one.
How a brand gets in
We do not stock a brand. We stock products. Every product passes the same questions on its own, which is why most brands here are represented by one or two.
The full standard is published: how we choose.